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YouTube Ads
Service Catalogue
WATCH TO LEARN MORE ABOUT OUR MISSION, OUR APPROACH, AND HOW WE HELP BUSINESSES GROW
Your Strategic Marketing Partner
More than just a marketing agency, Wellness Marketing partners with your business to create the strategy, systems and marketing needed for long-term growth.
YouTube Ads
YouTube has become one of the most powerful advertising platforms in the digital space, giving businesses the ability to combine video content, strategic targeting, and storytelling into one highly effective marketing system.
As the second largest search platform in the world, YouTube allows businesses to position their brand in front of highly targeted audiences based on interests, search behaviour, online activity, demographics, and viewing habits.
Unlike many traditional advertising platforms, YouTube Ads create the opportunity to capture attention visually, build trust through video, increase brand awareness, generate enquiries, and stay visible throughout the customer journey.
Whether your goal is lead generation, audience growth, retargeting, product promotion, or scaling visibility online, YouTube Ads provide businesses with a powerful and highly scalable way to connect with the right people at the right time.
What This Service Is Designed To Do
Our YouTube Ads service is designed to help businesses use the power of video marketing to create stronger visibility, audience engagement, brand awareness, and lead generation through highly targeted advertising campaigns.
This service is designed to help:
• increase visibility with the right audience
• build stronger brand awareness online
• generate leads and enquiries
• promote products, services, or offers strategically
• retarget warm audiences who have already engaged with your business
• improve audience engagement through video content
• create stronger brand recognition and trust
• support long-term business growth through strategic video advertising
Whether your goal is direct lead generation, audience growth, product promotion, or increasing brand visibility, YouTube Ads allow businesses to create highly targeted campaigns that connect with audiences in a more engaging and impactful way than many traditional advertising channels.
Our Approach
Our approach to YouTube advertising is focused on creating strategic video campaigns that do more than simply generate views.
We focus on building campaigns that position your business in front of the right audience at the right stage of the customer journey while creating meaningful engagement, visibility, and opportunities for growth over time.
One of the biggest mistakes businesses make with YouTube Ads is treating video advertising like traditional advertising by simply uploading a video and hoping it performs well.
Successful YouTube advertising requires:
• strategic targeting
• strong messaging
• audience understanding
• campaign structure
• ongoing optimisation
• and data-driven decision making
That’s why our YouTube Ads strategies are built around:
• audience targeting and segmentation
• campaign structure and optimisation
• strategic ad placement
• retargeting opportunities
• conversion tracking and reporting
• and ongoing testing and refinement
Whats Included
Audience Research & Targeting
We identify and target the audiences most relevant to your business using demographics, interests, search behaviour, online activity, and audience intent.
Campaign Strategy & Planning
Every campaign is strategically planned around your business goals, offers, audience behaviour, and marketing objectives to create a more structured and effective advertising approach.
Campaign Setup & Video Ad Deployment
We professionally structure and configure your YouTube advertising campaigns inside Google Ads, including video ad setup, deployment, targeting, placements, and campaign configuration.
Ad Formats & Placement Strategy
Depending on your goals, campaigns may include:
• Skippable In-Stream Ads
• Non-Skippable Ads
• In-Feed Ads
• Bumper Ads
• Retargeting Campaigns
Google Ads Integration & Conversion Tracking
We integrate your campaigns with Google Ads and configure conversion tracking to monitor important actions such as enquiries, website visits, purchases, and audience engagement.
Retargeting Campaign Setup
Where applicable, we create retargeting audiences designed to reconnect with people who have already interacted with your business online.
A/B Testing & Optimisation
We continuously test audiences, messaging, placements, and campaign structures to improve performance and identify what is working best over time.
Audience Behaviour Analysis
We monitor audience engagement, watch-time behaviour, and campaign data to help guide future optimisation and scaling decisions.
Ongoing Campaign Monitoring & Refinement
Once campaigns are live, we continuously monitor, optimise, refine, and scale campaigns based on real performance data and audience behaviour.
Monthly Reporting & Insights
You’ll receive ongoing reporting and campaign insights designed to help you understand campaign performance, visibility, audience engagement, and advertising activity over time.
What's NOT Included
🚫 Landing page or website design and development
🚫 SEO services or organic search optimisation
🚫 Photography or videography
🚫 CRM setup or advanced automation builds
🚫 Ad spend paid directly to Google
🚫 Advanced integrations or custom API work
🚫 Copywriting outside campaign scope
🚫 YouTube, Shopping, or Display creative production unless otherwise agreed
Ongoing Optimisation
Once campaigns are live, we move into an ongoing optimisation cycle focused on improving performance month after month.
This includes:
• Search term analysis and refinement
• Keyword optimisation
• Ad testing and messaging improvements
• Budget and bid adjustments
• Audience optimisation
• Scaling high-performing campaigns
• Monthly reporting and strategy insights
Our goal is not just running campaigns, but continuously improving results through data-driven optimisation.
Onboarding & Setup Phase
All Google Ads services begin with a dedicated onboarding and setup phase to ensure campaigns are built correctly from the beginning.
One-Time Setup Fee: $597 + GST
This includes:
• Keyword research and competitor analysis
• Campaign strategy and planning
• Google Ads account setup or audit
• Conversion tracking setup and verification
• Campaign structure and build
• Ad copywriting and initial ad creation
This phase ensures your campaigns are strategically structured and ready for long-term optimisation and growth.
Important Information
Google Ads performance can be influenced by multiple factors including search demand, competition, budget, landing page experience & overall customer journey.
While we implement best-practice strategies and ongoing optimisation, results may vary depending on industry, market conditions, and business positioning.
YouTube offers businesses the ability to target audiences based on:
• interests
• demographics
• search behaviour
• previous website engagement
• viewing habits
• and online activity
This creates highly targeted opportunities to place your brand in front of people who are already likely to be interested in your products or services.
Our focus is not simply on generating traffic.
Our focus is on creating strategic video advertising campaigns that help businesses build visibility, strengthen brand awareness, generate leads, and support long-term business growth through the power of video marketing.
YouTube Ads Packages
Our YouTube Ads packages are designed to help businesses build visibility, engage the right audience, and create long-term growth through strategic video advertising.
Rather than simply promoting videos, our approach focuses on building structured advertising campaigns designed around audience targeting, campaign strategy, optimisation, testing, and ongoing performance refinement.
Each package includes the same strategic foundation and optimisation process, with the key difference being the number of campaigns, audience targeting opportunities, and scaling capabilities we can manage simultaneously. Whether your goal is increasing brand awareness, generating leads, retargeting audiences, or scaling your visibility online, our YouTube Ads packages are designed to create a more strategic and data-driven approach to video advertising.
Ready To Grow With Strategic Google Advertising?
Whether you already know which package is right for your business or would like guidance choosing the best option, we’re here to help.
You can select your preferred package above to get started, or book a discovery call with Lisa to talk through the best strategy for your business growth.
Our Other Services
Our services are designed to work together as part of a connected marketing ecosystem, helping your business generate visibility, leads, growth, and long-term scalability.
Meta Ads
Generate consistent leads and visibility through strategic paid advertising campaigns.
Google Ads
Capture high-intent customers actively searching for your services online.
WordPress Builds
Build strategic WordPress websites designed to support visibility, trust, conversions, and long-term business growth.
SEO
Improve your visibility on Google and attract long-term organic traffic.
GHL Website Builds
Build connected GoHighLevel websites & Digital Ecosystems designed to streamline operations and long-term business growth.
CRM & Automation
Streamline your business with automated systems, pipelines, and customer journeys.
Shopify Website Build
Create high-converting websites and landing pages designed to support growth.
Shopify Growth Packages
Build brand presence, consistency, and audience engagement across your platforms.
WIX Website Builds
Build modern WIX websites designed to create a professional online presence and support long-term business growth.
Squarespace Website Builds
We create beautiful, user-friendly Squarespace websites designed to elevate your brand and support long-term business growth..
Exciting things coming soon!!.
Exciting things coming soon!!.
Custom Podcasting
Build authority and share your message through professionally produced podcasts tailored to your brand and audience.
Copywriting
Strategic content and persuasive copy designed to strengthen your brand, improve SEO, and drive engagement.
Email Marketing
Nurture leads, build trust, and stay connected with your audience strategically.
LinkedIn Marketing
Build authority, create professional connections, and generate opportunities through strategic LinkedIn marketing.
Content Creation
Professional content designed to increase visibility, engagement, and brand authority.
Reels Editing
Professional content designed to increase visibility, engagement, and brand authority.
Social Media Management
Build brand presence, consistency, and audience engagement across your platforms.
Content Shoots
Professional photo and video content created to support your social media, advertising, and overall brand presence.
Ready To Build A Smarter Marketing Strategy?
Every business is different, which means your marketing strategy should be too.
If you’re interested in multiple services, our team can create a tailored package designed around your business goals, growth stage, and long-term vision.
And if you’re unsure which services are right for your business, we’re here to help. We can put together a customised strategy and proposal based on your specific needs, priorities, and growth goals.
Book a discovery call with Lisa to explore your options and find the best approach for your business.
Why Businesses Choose Wellness Marketing
Strategic Partnership Over Random Marketing
At Wellness Marketing, we don’t believe in disconnected marketing tactics or one-size-fits-all solutions.
We work alongside businesses as a strategic marketing partner, helping create the visibility, systems, and structure needed for long-term growth.
Our focus is not just on delivering services. It’s on building connected marketing ecosystems that support sustainable business growth over time.
Strategic Marketing Approach: Every service is backed by strategy, data, and long-term growth planning.
Connected Marketing Ecosystems: We create systems where your marketing, automation, content & visibility work together.
Real Partnerships & Communication: We value transparency, collaboration, and strong client relationships.
Multi-Service Expertise: From ads & SEO to automation, websites, content & CRM systems, we support multiple areas of growth under one roof.
Scalable Systems & Automation: We help businesses streamline processes and create smarter systems for growth.
Tailored Growth Strategies: No two businesses are the same. Our strategies are customised around your goals, audience, and growth stage.
We’re not here to simply “do marketing.”
We’re here to help you build a smarter, stronger, and more scalable business.
Shopify Website Builds
Shopify Growth Packages
Squarespace Website Builds
SEO
Funnels
Email Marketing
Copywriting
Graphic Design
Reel Editing
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