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Meta Ads
Service Catalogue
Turn Scrolls Into Sales With Strategic Meta Advertising
WATCH TO LEARN MORE ABOUT OUR MISSION, OUR APPROACH, AND HOW WE HELP BUSINESSES GROW
Your Strategic Marketing Partner
More than just a marketing agency, Wellness Marketing partners with your business to create the strategy, systems and marketing needed for long-term growth.
Meta Ads
Your audience is scrolling every day, and your business deserves to be the one that stops them mid-scroll.
Meta Ads (Facebook and Instagram advertising) remain one of the most powerful ways to generate leads, drive enquiries, increase online sales, and build long-term brand visibility. But successful advertising is not about boosting random posts or hoping for the best. It’s about strategy, psychology, testing, and optimisation.
That’s where Wellness Marketing comes in.
We don’t just run ads. We build strategic advertising systems designed to attract the right audience, convert attention into action, and improve performance over time through ongoing testing and optimisation.
From creative direction and copywriting to audience targeting, retargeting, and performance analysis, every part of our process is built around helping your business grow sustainably and achieve measurable results.
Whether your goal is:
• Generating high-quality leads
• Increasing online sales
• Driving website traffic
• Building brand awareness
• Retargeting warm audiences
• Or scaling your business through paid advertising
our team creates campaigns designed with purpose, backed by data, and optimised for long-term growth.
Meta Ads are one of the most powerful ways to generate leads, increase visibility, and stay in front of the right audience consistently.
At Wellness Marketing, we don’t just “run ads.” We build and manage a strategic advertising system designed to test, optimise, and improve performance over time. Every campaign is backed by data, creative testing, and ongoing refinement to help your business grow sustainably.
What This Service Is Designed To Do
• Generate consistent leads and enquiries
• Increase visibility with the right audience
• Improve conversions through strategic messaging
• Build a scalable advertising system for long-term growth
• Support overall business growth through data-driven advertising
Our Approach
Our Meta Ads service is built around a structured Creative Testing & Optimisation Framework.
Rather than creating random ads every month, we follow a proven process:
Test → Analyse → Refine → Scale
This approach allows us to identify what’s working, improve performance over time & continuously optimise campaigns based on real data & audience behaviour.
Whats Included
Meta ads strategy aligned with your goals
• Campaign setup and structure
• Audience targeting and retargeting
• Ad copywriting
• Creative direction
• Structured testing
• Ongoing optimisation
• Pixel and tracking setup
• Budget guidance
• Monthly reporting
What's NOT Included
We believe in full transparency. The following are not included in this service unless otherwise agreed:
🚫 Organic social media posting or account management
🚫 Photography or videography
🚫 Content shoot planning or production
🚫 Landing page or website design and development
🚫 CRM setup or advanced automation builds
🚫 Ad spend paid to Meta
🚫 Advanced third-party integrations or custom API work
🚫 Ongoing graphic design outside standard ad creative requirements
🚫 Copywriting for websites, landing pages, or external marketing campaigns outside the ads scope
Ongoing Optimisation
Once your campaigns are live, we move into an ongoing optimisation cycle focused on improving performance month after month.
This includes:
• Performance monitoring
• Creative and messaging testing
• Audience refinement
• Budget optimisation
• Scaling high-performing campaigns
• Monthly reporting and strategy insights
Our focus is not just launching campaigns, but continuously improving them over time.
Onboarding & Setup Phase
All Meta Ads services begin with a dedicated onboarding and strategy phase to ensure your campaigns are built correctly from the beginning.
One-Time Setup Fee: $597 + GST
This includes:
• Strategy and campaign planning
• Audience research and targeting
• Ad account setup or audit
• Pixel and conversion tracking
• Creative direction and messaging
• Initial campaign build
This phase creates the foundations required for long-term advertising performance and scalability.
Important Information
Meta Ads performance can be influenced by multiple factors including offer quality, competition, landing pages, customer journey, and advertising budget.
While we implement best-practice strategies and ongoing optimisation, results will vary depending on industry, market conditions, and business positioning.
Looking For More Information on this service?
Click the link below and view our service summary, here you will find the process, testimonials and case studies.
Ready To Grow With Strategic Meta Advertising?
Whether you already know which package is right for your business or would like guidance choosing the best option, we’re here to help.
You can select your preferred package above to get started, or book a discovery call with Lisa to talk through the best strategy for your business growth.
Our Other Services
Our services are designed to work together as part of a connected marketing ecosystem, helping your business generate visibility, leads, growth, and long-term scalability.
Click “Learn More” on any service below to explore detailed overviews, package options, inclusions and pricing.
Meta Ads
Generate consistent leads and visibility through strategic paid advertising campaigns.
Google Ads
Capture high-intent customers actively searching for your services online.
WordPress Builds
Build strategic WordPress websites designed to support visibility, trust, conversions, and long-term business growth.
SEO
Improve your visibility on Google and attract long-term organic traffic.
GHL Website Builds
Build connected GoHighLevel websites & Digital Ecosystems designed to streamline operations and long-term business growth.
CRM & Automation
Streamline your business with automated systems, pipelines, and customer journeys.
Shopify Website Build
Create high-converting websites and landing pages designed to support growth.
Shopify Growth Packages
Build brand presence, consistency, and audience engagement across your platforms.
WIX Website Builds
Build modern WIX websites designed to create a professional online presence and support long-term business growth.
Squarespace Website Builds
We create beautiful, user-friendly Squarespace websites designed to elevate your brand and support long-term business growth..
Exciting things coming soon!!.
Exciting things coming soon!!.
Custom Podcasting
Build authority and share your message through professionally produced podcasts tailored to your brand and audience.
Copywriting
Strategic content and persuasive copy designed to strengthen your brand, improve SEO, and drive engagement.
Email Marketing
Nurture leads, build trust, and stay connected with your audience strategically.
LinkedIn Marketing
Build authority, create professional connections, and generate opportunities through strategic LinkedIn marketing.
Content Creation
Professional content designed to increase visibility, engagement, and brand authority.
Reels Editing
Professional content designed to increase visibility, engagement, and brand authority.
Social Media Management
Build brand presence, consistency, and audience engagement across your platforms.
Content Shoots
Professional photo and video content created to support your social media, advertising, and overall brand presence.
Ready To Build A Smarter Marketing Strategy?
Every business is different, which means your marketing strategy should be too.
If you’re interested in multiple services, our team can create a tailored package designed around your business goals, growth stage, and long-term vision.
And if you’re unsure which services are right for your business, we’re here to help. We can put together a customised strategy and proposal based on your specific needs, priorities, and growth goals.
Book a discovery call with Lisa to explore your options and find the best approach for your business.
Why Businesses Choose Wellness Marketing
Strategic Partnership Over Random Marketing
At Wellness Marketing, we don’t believe in disconnected marketing tactics or one-size-fits-all solutions.
We work alongside businesses as a strategic marketing partner, helping create the visibility, systems, and structure needed for long-term growth.
Our focus is not just on delivering services. It’s on building connected marketing ecosystems that support sustainable business growth over time.
Strategic Marketing Approach: Every service is backed by strategy, data, and long-term growth planning.
Connected Marketing Ecosystems: We create systems where your marketing, automation, content & visibility work together.
Real Partnerships & Communication: We value transparency, collaboration, and strong client relationships.
Multi-Service Expertise: From ads & SEO to automation, websites, content & CRM systems, we support multiple areas of growth under one roof.
Scalable Systems & Automation: We help businesses streamline processes and create smarter systems for growth.
Tailored Growth Strategies: No two businesses are the same. Our strategies are customised around your goals, audience, and growth stage.
We’re not here to simply “do marketing.”
We’re here to help you build a smarter, stronger, and more scalable business.
Shopify Website Builds
Shopify Growth Packages
Squarespace Website Builds
SEO
Funnels
Email Marketing
Copywriting
Graphic Design
Reel Editing
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