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Google Ads
Service Catalogue
WATCH TO LEARN MORE ABOUT OUR MISSION, OUR APPROACH, AND HOW WE HELP BUSINESSES GROW
Your Strategic Marketing Partner
More than just a marketing agency, Wellness Marketing partners with your business to create the strategy, systems and marketing needed for long-term growth.
Google Ads
When people search on Google, they’re not casually scrolling, they’re actively looking for answers, services, products, and solutions. That’s what makes Google Ads one of the most powerful forms of digital advertising for businesses wanting to generate high-intent leads, qualified traffic, and measurable growth.
At Wellness Marketing, we don’t just run Google Ads campaigns for clicks. We build strategic, data-driven advertising systems designed to connect your business with the right audience at the right time. From keyword research and ad copywriting to conversion tracking, optimisation, and scaling, every part of our process is focused on helping your business generate meaningful results and long-term growth.
Our approach combines strategy, search intent, data analysis, and ongoing optimisation to create campaigns that are purposeful, measurable, and built to improve over time.
Google Ads is one of the most effective ways to capture high-intent customers actively searching for your products or services online.
At Wellness Marketing, we don’t just set up campaigns and hope for results. We build and manage strategic advertising systems designed to capture demand, improve performance over time, and generate consistent, high-quality enquiries for your business. Every campaign is backed by data, search intent strategy, and ongoing optimisation to help your business scale sustainably.
What This Service Is Designed To Do
• Generate high-quality leads and enquiries
• Capture customers actively searching for your services
• Increase visibility on Google search results
• Improve conversion opportunities through strategic targeting
• Build a scalable advertising system for long-term growth
• Support business growth through data-driven advertising
Our Approach
Our Google Ads service is built around a structured Search Intent & Optimisation Framework.
Rather than running generic campaigns, we create strategic campaign structures designed around specific services, offers, keywords & customer intent.
Every campaign follows a continuous optimisation process:
Research → Test → Analyse → Refine → Scale
This approach allows us to identify what’s working, improve campaign performance over time, and continuously optimise based on real search behaviour and conversion data.
Whats Included
• Google Ads strategy aligned with your business goals
• Campaign setup and account structuring
• Keyword research and targeting
• Ad copywriting and messaging
• Search intent targeting
• Conversion tracking setup
• Negative keyword management
• Ongoing optimisation and monitoring
• Budget allocation guidance
• Monthly reporting and insights
What's NOT Included
🚫 Landing page or website design and development
🚫 SEO services or organic search optimisation
🚫 Photography or videography
🚫 CRM setup or advanced automation builds
🚫 Ad spend paid directly to Google
🚫 Advanced integrations or custom API work
🚫 Copywriting outside campaign scope
🚫 YouTube, Shopping, or Display creative production unless otherwise agreed
Ongoing Optimisation
Once campaigns are live, we move into an ongoing optimisation cycle focused on improving performance month after month.
This includes:
• Search term analysis and refinement
• Keyword optimisation
• Ad testing and messaging improvements
• Budget and bid adjustments
• Audience optimisation
• Scaling high-performing campaigns
• Monthly reporting and strategy insights
Our goal is not just running campaigns, but continuously improving results through data-driven optimisation.
Onboarding & Setup Phase
All Google Ads services begin with a dedicated onboarding and setup phase to ensure campaigns are built correctly from the beginning.
One-Time Setup Fee: $597 + GST
This includes:
• Keyword research and competitor analysis
• Campaign strategy and planning
• Google Ads account setup or audit
• Conversion tracking setup and verification
• Campaign structure and build
• Ad copywriting and initial ad creation
This phase ensures your campaigns are strategically structured and ready for long-term optimisation and growth.
Important Information
Google Ads performance can be influenced by multiple factors including search demand, competition, budget, landing page experience & overall customer journey.
While we implement best-practice strategies and ongoing optimisation, results may vary depending on industry, market conditions, and business positioning.
Google Ads Packages
Our Google Ads packages are structured to support different stages of business growth, from foundational lead generation through to advanced multi-campaign scaling and optimisation. Each package includes strategic campaign management, keyword targeting, ad creation, conversion tracking, and ongoing optimisation designed to improve performance over time.
Ready To Grow With Strategic Google Advertising?
Whether you already know which package is right for your business or would like guidance choosing the best option, we’re here to help.
You can select your preferred package above to get started, or book a discovery call with Lisa to talk through the best strategy for your business growth.
Our Other Services
Our services are designed to work together as part of a connected marketing ecosystem, helping your business generate visibility, leads, growth, and long-term scalability.
Meta Ads
Generate consistent leads and visibility through strategic paid advertising campaigns.
Google Ads
Capture high-intent customers actively searching for your services online.
WordPress Builds
Build strategic WordPress websites designed to support visibility, trust, conversions, and long-term business growth.
SEO
Improve your visibility on Google and attract long-term organic traffic.
GHL Website Builds
Build connected GoHighLevel websites & Digital Ecosystems designed to streamline operations and long-term business growth.
CRM & Automation
Streamline your business with automated systems, pipelines, and customer journeys.
Shopify Website Build
Create high-converting websites and landing pages designed to support growth.
Shopify Growth Packages
Build brand presence, consistency, and audience engagement across your platforms.
WIX Website Builds
Build modern WIX websites designed to create a professional online presence and support long-term business growth.
Squarespace Website Builds
We create beautiful, user-friendly Squarespace websites designed to elevate your brand and support long-term business growth..
Exciting things coming soon!!.
Exciting things coming soon!!.
Custom Podcasting
Build authority and share your message through professionally produced podcasts tailored to your brand and audience.
Copywriting
Strategic content and persuasive copy designed to strengthen your brand, improve SEO, and drive engagement.
Email Marketing
Nurture leads, build trust, and stay connected with your audience strategically.
LinkedIn Marketing
Build authority, create professional connections, and generate opportunities through strategic LinkedIn marketing.
Content Creation
Professional content designed to increase visibility, engagement, and brand authority.
Reels Editing
Professional content designed to increase visibility, engagement, and brand authority.
Social Media Management
Build brand presence, consistency, and audience engagement across your platforms.
Content Shoots
Professional photo and video content created to support your social media, advertising, and overall brand presence.
Ready To Build A Smarter Marketing Strategy?
Every business is different, which means your marketing strategy should be too.
If you’re interested in multiple services, our team can create a tailored package designed around your business goals, growth stage, and long-term vision.
And if you’re unsure which services are right for your business, we’re here to help. We can put together a customised strategy and proposal based on your specific needs, priorities, and growth goals.
Book a discovery call with Lisa to explore your options and find the best approach for your business.
Why Businesses Choose Wellness Marketing
Strategic Partnership Over Random Marketing
At Wellness Marketing, we don’t believe in disconnected marketing tactics or one-size-fits-all solutions.
We work alongside businesses as a strategic marketing partner, helping create the visibility, systems, and structure needed for long-term growth.
Our focus is not just on delivering services. It’s on building connected marketing ecosystems that support sustainable business growth over time.
Strategic Marketing Approach: Every service is backed by strategy, data, and long-term growth planning.
Connected Marketing Ecosystems: We create systems where your marketing, automation, content & visibility work together.
Real Partnerships & Communication: We value transparency, collaboration, and strong client relationships.
Multi-Service Expertise: From ads & SEO to automation, websites, content & CRM systems, we support multiple areas of growth under one roof.
Scalable Systems & Automation: We help businesses streamline processes and create smarter systems for growth.
Tailored Growth Strategies: No two businesses are the same. Our strategies are customised around your goals, audience, and growth stage.
We’re not here to simply “do marketing.”
We’re here to help you build a smarter, stronger, and more scalable business.
Shopify Website Builds
Shopify Growth Packages
Squarespace Website Builds
SEO
Funnels
Email Marketing
Copywriting
Graphic Design
Reel Editing
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