Discovery & Website Strategy

Every successful website starts with understanding your business, audience, goals, and the type of experience you want customers to have when they visit your website.

Before the build begins, time is taken to understand:
• Your business and services
• Your target audience
• Your branding and visual direction
• Your competitors and industry
• Your website goals and functionality requirements
• The customer journey and user experience

This helps ensure your website is strategically structured around your business while maintaining a polished and visually aligned online presence.

Squarespace Website Design & Branding

Your website should feel modern, elevated, visually cohesive, and aligned with the overall quality of your brand.

Each Squarespace website is designed with a strong focus on:
• Premium visual presentation
• Brand-aligned layouts and styling
• Mobile responsiveness
• User-friendly navigation
• Clean and modern website structure
• Conversion-focused layouts
• Professional presentation and readability
• Clear call-to-actions and enquiry flow

The goal is to create a website that feels polished, professional, and visually engaging while still being easy for customers to navigate.

Website Content & Copy Integration

Strong website content plays a major role in how customers connect with your business online.

Depending on your package, your website build may include:
• Website content integration
• Basic copywriting support
• Structuring content for readability and flow
• Strategic call-to-action placement
• Service page content formatting
• Homepage content structure

This helps ensure your messaging feels clear, professional, and aligned with your customer journey and brand presentation.

Forms & Contact Integration

Your website can include integrated forms and enquiry functionality designed to help customers easily connect with your business.

Depending on your website requirements, this may include:
• Contact forms
• Enquiry forms
• Lead capture forms
• Booking integrations
• Email notification setup
• Social media integration

These tools help create a smoother customer experience while improving enquiry management and customer communication.

SEO Foundations & Website Optimisation

Strong website foundations help support visibility, usability, and long-term growth online.

Your Squarespace website is structured using SEO best practices designed to improve search engine readability and overall user experience.

Depending on your package, this may include:
• SEO-friendly page structure
• Mobile optimisation
• Meta title setup
• Basic keyword optimisation
• Image optimisation
• Website speed considerations
• Analytics and tracking integration

While ongoing SEO campaigns are separate services, strong foundational setup is included within every website build.

Mobile Optimisation & User Experience

Most website traffic now comes from mobile devices, making mobile responsiveness incredibly important.

Every website is designed to:
• Function across desktop, tablet, and mobile devices
• Improve readability and navigation
• Create smoother customer journeys
• Improve enquiry and conversion opportunities
• Deliver a premium and professional user experience

Mobile optimisation is a key part of every Squarespace website build.

Testing & Quality Assurance

Before launch, your website undergoes testing to ensure functionality, responsiveness, and user experience are working correctly across devices and browsers.

This may include:
• Mobile responsiveness testing
• Form and enquiry testing
• Link and functionality testing
• Website usability review
• Speed and performance checks
• General quality assurance testing

The goal is to ensure your website launches feeling polished, functional, visually professional, and user-friendly.

Launch Support & Handover

Once your website is approved, final launch preparation begins to ensure everything is connected and functioning correctly before going live.

Depending on your package, this may include:
• Domain connection
• Final website testing
• Form and enquiry checks
• Basic onboarding support
• Website walkthrough and guidance
• Post-launch support period

The goal is to ensure you feel confident managing your website moving forward while knowing your online presence has been professionally built and prepared for launch..

While our Squarespace Website Build service includes extensive strategy, design, and setup support, there are some services and functionality not included within standard website build packages unless otherwise agreed.

This may include:
• Advanced custom coding or development work
• Advanced ecommerce functionality outside selected packages
• Ongoing SEO campaigns or SEO retainers
• Ongoing website updates or content management
• Advanced copywriting services
• Photography or videography services
• Logo design or complete brand development
• Third-party app subscription costs
• Squarespace subscription fees
• Domain registration costs
• Advanced integrations or API connections
• Booking systems or external software subscription fees
• Advanced automations or CRM setup
• Additional revisions outside included revision allowances
• Migration or recreation of highly complex websites

Additional functionality, integrations, custom requests, or work outside the agreed project scope may be quoted separately depending on the complexity and requirements involved.

Timeframes for Squarespace website builds can vary depending on the size of the website, complexity of the project, responsiveness during onboarding, and any additional functionality or revisions required.

As a general guide:

• Standard Squarespace website builds are typically completed within approximately 2–4 weeks
• Larger or more advanced website projects may require additional time depending on scope and functionality
• Ecommerce functionality, additional integrations, or custom requirements may extend overall project timelines
• Delays in content delivery, approvals, feedback, or access may impact delivery timeframes

Please note that timely communication, approvals, and content submission play a major role in keeping the project moving smoothly and avoiding unnecessary delays throughout the build process.

Once your proposal and selected website package are approved, onboarding begins and your project officially moves into the setup phase.

This stage focuses on gathering the information, assets, access, and strategic direction required to begin building your Squarespace website correctly from the very beginning.

Depending on your project requirements, onboarding may include:
• Business and brand information collection
• Website content and imagery gathering
• Logo and branding asset collection
• Domain and platform access setup
• Website functionality requirements
• Contact form and enquiry setup requirements
• Inspiration website examples and visual direction
• Customer journey and website structure discussions

During this phase, our team works behind the scenes to strategically plan the website structure, prepare the visual direction, and organise the assets required for the build process.

This stage is incredibly important because it helps ensure the website feels aligned with your brand, business goals, and overall customer experience before development begins.

Timely communication, approvals, and content delivery during onboarding help keep the project moving efficiently and reduce delays throughout the website build process.

Squarespace is a streamlined and design-focused website platform designed to help businesses create a polished and professional online presence without the complexity of more advanced development systems.

Please note:
• Squarespace subscription and hosting costs are managed directly through Squarespace unless otherwise agreed
• Certain advanced functionality may require premium integrations or third-party subscriptions
• Squarespace websites operate within the Squarespace platform and cannot simply be migrated like traditional WordPress websites
• Advanced custom development functionality may be more limited compared to fully custom-built platforms
• Additional functionality, integrations, or custom requests outside the agreed scope may incur additional fees
• Ongoing website updates, maintenance, SEO, and marketing services are separate services unless otherwise included

Our goal is to create a visually polished, modern, and easy-to-manage website that supports visibility, customer experience, trust, and long-term business growth while keeping the process as streamlined and stress-free as possible.