Discovery & Ecommerce Strategy

Every successful Shopify website starts with understanding your business, products, customers, and long-term goals.

Before the build begins, we take the time to understand:
• Your brand and positioning
• Your target audience
• Your products and collections
• Your customer journey
• Your competitors and market
• Your ecommerce goals and growth plans

This allows us to create a Shopify store that is strategically aligned with your business rather than simply building a generic online store.

Shopify Design & Branding

Your Shopify store should feel visually aligned, professional, and easy for customers to navigate.

Our team customises your Shopify store to reflect your branding while creating a seamless shopping experience across desktop, tablet, and mobile devices.

Depending on your package, this may include:
• Shopify theme setup and customisation
• Brand-aligned design styling
• Homepage design and layout
• Collection and product page styling
• Navigation and menu structure
• Mobile responsive design
• User experience improvements

Product & Collection Setup

Product organisation plays a major role in customer experience and conversions.

We strategically structure your store to help customers browse products easily and move through the shopping experience more smoothly.

Depending on your package, this may include:
• Product uploads and organisation
• Product variations and options setup
• Collection creation and structure
• Product image formatting
• Product categorisation
• Navigation and filtering setup
• Product tagging and organisation

Shopify Store Configuration

Your Shopify store requires multiple technical settings and integrations to function correctly.

Our team configures the key systems required to prepare your store for launch.

This may include:
• Payment gateway setup
• Shipping configuration
• Tax setup
• Domain connection
• Shopify settings configuration
• Basic app integrations
• Email marketing integration setup
• Checkout configuration

SEO Foundations

Strong SEO foundations help support future visibility and long-term growth.

Your Shopify store is structured using SEO best practices to help search engines understand your website more effectively.

Depending on your package, this may include:
• SEO-friendly page structure
• Meta title optimisation
• URL structure optimisation
• Image alt tags
• Product and collection SEO setup
• Google Search Console setup/review
• Basic keyword optimisation

Mobile Optimisation & User Experience

Most ecommerce traffic now comes from mobile devices, which means your Shopify store must perform well across all screen sizes.

Our Shopify builds are designed to:
• Be mobile responsive
• Improve usability across devices
• Create smoother customer experiences
• Improve navigation and readability
• Support stronger conversion opportunities

Mobile optimisation is a key part of every Shopify build we create.

Testing & Quality Assurance

Before launch, your Shopify store undergoes testing to ensure the customer experience functions correctly across devices and browsers.

This may include:
• Mobile responsiveness testing
• Checkout testing
• Link and navigation testing
• Product page testing
• App functionality checks
• Basic speed and usability review
• General quality assurance testing

Launch Support & Handover

Once your Shopify store is approved, our team supports the final launch process to ensure everything is connected and functioning correctly.

Depending on your package, this may include:
• Domain connection
• Final launch testing
• Shopify handover
• Basic training session
• Store management guidance
• Post-launch support period

Our goal is to ensure you feel confident managing your Shopify store moving forward.

To ensure clarity and transparency throughout your Shopify website build, the following services are not included within standard website packages unless otherwise agreed.

🚫 Professional product photography or videography
🚫 Copywriting beyond agreed website scope
🚫 Ongoing marketing or paid advertising management
🚫 Advanced custom coding or fully custom app development
🚫 Third-party app subscription fees
🚫 Shopify subscription fees or billing
🚫 Inventory management systems or ERP integrations
🚫 Ongoing product uploads beyond package inclusions
🚫 Advanced CRM or automation builds
🚫 Ongoing SEO or content marketing services
🚫 Branding or logo design unless quoted separately
🚫 Email marketing campaign management
🚫 Advanced multi-language functionality unless agreed within scope

Additional functionality, integrations, or custom requests outside the agreed project scope can absolutely be quoted separately if required.

Our goal is always to ensure expectations, timelines, and project scope remain clear from the beginning so your Shopify build process runs as smoothly as possible.

Every Shopify website build is different, and timelines can vary depending on the size of the store, the number of products, required integrations, revisions, and how quickly content and approvals are provided throughout the project.

As a general guide:

• Shopify Basic Builds typically take approximately 2–3 weeks
• Shopify Growth Builds typically take approximately 2–4 weeks
• Shopify Advanced Builds typically take approximately 3–6 weeks

Project timelines may also be influenced by:
• Product upload requirements
• Content readiness
• Third-party app integrations
• Revision requests
• Technical complexity
• Delays in approvals or communication

To help keep your project moving efficiently, we recommend providing requested content, product information, and approvals as promptly as possible throughout the build process.

Our team will keep you informed throughout each stage of the project and communicate any significant timeline adjustments if required.

Every Shopify website build begins with a dedicated onboarding and setup phase designed to ensure your project is strategically planned and structured correctly from the beginning.

This phase allows our team to gather the information, assets, and access required to build your Shopify store efficiently while creating a strong foundation for the overall customer experience and future growth of your ecommerce business.

During this phase, our team may:
• Set up and configure your Shopify environment
• Collect branding assets, content, and product information
• Review your products, collections, and store structure
• Conduct competitor and market research
• Plan navigation and customer journey flow
• Review technical requirements and integrations
• Configure initial Shopify settings and project systems

To help keep your project moving smoothly, timely communication, approvals, and access to required platforms are important throughout the onboarding and build process.

Our goal during onboarding is to ensure your Shopify store is strategically planned, professionally structured, and ready for a smooth and efficient build experience.

Building a successful Shopify store is a collaborative process and requires strategic planning, clear communication, and timely feedback throughout the project.

While we build every Shopify website with performance, usability, and long-term growth in mind, there are several important factors that clients should understand before commencing the project.

• Shopify subscription fees are managed and billed directly through Shopify and are the responsibility of the client
• Certain features or functionality may require third-party apps or integrations that involve additional subscription costs
• Delays in providing content, product information, approvals, or required access may impact project timelines
• Ecommerce performance is influenced by multiple factors including products, pricing, branding, customer experience, marketing, competition, and traffic sources
• Website builds alone do not guarantee sales or conversions without ongoing marketing and traffic generation strategies
• Additional revisions, functionality, or requests outside the agreed project scope may require additional quoting and timeline adjustments
• Mobile responsiveness and usability are prioritised throughout the build process, however ongoing optimisation may still be recommended post-launch
• SEO foundations are included where applicable, however long-term organic growth requires ongoing SEO strategy and optimisation over time

At Wellness Marketing, our focus is on building strategic Shopify stores designed to create a strong foundation for your ecommerce business while supporting future marketing, traffic, and growth opportunities long-term.